Chapter3:Using Language to Achieve a Leadership Purpose

This chapter mentioned about how to achieve a positive ethos through tone and style
because leader use language as a tool to influence audiences positively,overcoming barriers to effective communication.As a leader, we want our audiences to perceive a positive ethos in our tone, to see our confidence for make them trust and believe.How to build a positive ethos, firstly we must ensure not only our knowledge on the subject but also we are able to rivet the content in the right words in the right way.For examples Avoid using passive voice or uncaring tones, show some concern and sincerity. But we should be ourselves is more natural.We put ourselves in the shoes the audiences.
Furthermore Communicating concisely is one way to achieve it. the author emphasizes many avoidances to prevent audiences feel negative including excluded or misled e.g. Jargons,Prepositional idioms, weasel words and all punctuations
And the most important for leader is using correct grammar because it will ablitities and characteristics of leader. If leader use wrong grammar is very detrimentally to the individual and the organization since the audiences probably judge the speaker or writer is careless,stupid or poorly educated.
at the final, the author suggests Editing technique for employing efficient and effective that are:
-D= Document(Check for logical flow and tone,major& minor ideas,make sure about"so what?")
-S=Sentences(check structure,clarity,conciseness)
-M=Mechanics(proofread and check typos,spelling,usage and diction)