chapter9: Establishing leadership through Strategic internal Communication

In this chapter the author emphasized on communication with employess because employees are important part in an organization. If employess trust and respect in CEO, they will feel participate and have a goodwill for their company, they are providing, establishing a positive and productive working environment. Effective internal communication provides organizational direction and employee motivation.

Employees are motivated when,through words and actions, the leaders carefully translate the vision and strategieic goals into terms that are meaningful to all employees. To do so requires analyzing audiences, targeting messages, and creating communicatyion strategy. Motivating employees also requires listening to them and using emotional intelligence to connect with them. Leaders who appreciate the importance of connecting with all employees through communication and through their actions.

Direction setting and the creation of a motivated, productive workforce alone are reasons enough to pursue effective internal communication. effective employee communication clearly will increase productivity, moreover, has a measurable financial impact.

Leaders should interact with employees for creating and communicating visions, strategic objectives, or other direction-setting messages to help them understand and support company, Internal communication requires leaders to use all of the best leadership communication skills, inparticular, that you project a positive ethos, create meaningful, purposeful messages, analyze audiences and target your messages and lead through emotional intelligence to make the greatest possible contribution to the success of your organization.