Chapter1:Developing Leadership Communication Strategies

Firstly leaders should “Establish a clear communication purpose” these are 1) to inform, 2) to persuade or 3) to instruct What does the leader want audiences to do and respond? Leaders may need to generate the ideas to make it clear and support it, also tell the reasons to them. The author explains how to generate ideas such as Brainstorming, Idea Mapping or the Decision tree.
After that Leaders must “Determine communication strategy” , is a way to communicate to audiences effectively, Leaders have to relate to Audiences, Messages, Purposes, Media/Forum including choosing the right spokesperson, Timing and following up feedback. Leaders should keep in mind to accomplish your purposes.
“Analyzing your audiences” is a foundation to any communication. We will need to analyze our audiences in every situation, including we must evaluate who are our audiences because there are many levels from nonexpert to highly specialized individual. In a addition, we might consider the decision-making style to confirm that we can persuasive with them.
Finally after we’re going to communicate we must “Organize written and oral communication effectively” Organization is very important thing to present ideas to audiences. It depends on purposes, audiences and strategy. We should be concerned with the logical ordering of writing or speech by using Organizational devices, the Pyramid principle, storyboard to arrange the context clearly and logically.